As one of the most iconic tech events in the world, Web Summit gathers thousands of experts, investors, and CEOs from all over the globe. You have a rare opportunity to showcase products and services, enhance your brand awareness, find new partners or customers and turbo-boost your entire business.
Our team is so excited about exhibiting as apart of ALPHA startup program on November 7th - STAND A-615. We have been carrying out thorough preparations for this exhibition and would like to share the key tips and hacks, based on our experience, with either future or present participants. You may find them quite handy for other occasions as well.
You can order an exhibition board as soon as you provide data on your company profile. You want to make sure to not mess with a deadline, as the Web Summit representatives may not have enough time to print a board for you. The exhibition board speaks for your company and helps to draw extra attention to your stand within a few seconds.
You have to take care of your team members in the first place and decide which one is ready for the job. Bear in mind that your team should consist of at least 2 experts, so they can cover each other’s back.
Your pitch is one of the most vital gears in the whole communication mechanism. You must prepare your pitch and practice your speech, as well as be ready for questions like “What is your product for?”, “What benefits will I get utilizing your solution?”, “What about the price?”, “What are the differences from your competitors?”, etc.
A demo is another crucial element of any successful strategy and the addition to the aforementioned pitch. Make it as short as possible, clear and insightful. Please note there are thousands of attendants, worrying about their headaches and pain points, so try to adjust your demo for different end-users or simply create a few versions. You can also apply to the Web Summit Machine Demo contest, coming up with the possibility to showcase your product live on stage.
Don’t forget about promotional items with your company or brand logo on them. Avoid bulky and expensive gifts – you’d better use some cheap and eye-catching stickers, cups, pens or USB power banks. They represent your company and streamline attention to your booth.
The main goal of such events is to provide companies with an extensive platform for enhanced communication and showcasing, where experts can find new customers and partners, according to their requirements and needs. The true problem here is a business competition – there are thousands of companies, demonstrating products at their booths. Here are some tips for you to stand out of the pack:
Make sure to install the Web Summit app to keep up-to-date, buy flight tickets long before your business trip and book a hotel room as close to the event as possible, so you won’t waste your precious time on the road.
The event is to take place in Altice Arena, Lisbon, Portugal from the 4th to 7th of November in 2019. Our team is eager to participate in that fascinating conference with the pitch “Unlock the Full Potential of IoT. Make Your Product Smart and Connected” - STAND A-615, on November 7th. As a far-sighted company, we spot a great potential in the Web Summit 2019 and expect to expand our outreach on the market. The ByteAnt team is going to showcase small/middle-size IoT-based solutions and highlight its benefits.
Being a newcomer to this exhibition, we were accepted as an ALPHA startup member, which is a special program, designed to find new budding companies, creating innovative products, which help our world to be a better place. You can meet us there at our stand number A-615, so we’ll be waiting for your visit. Please, feel free to contact us at any time for additional info or a piece of expert advice.
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