Product Marketing Manager (full time)

Our team is looking for creative and dedicated Product Marketing Manager to participate in customer research and promotion of an existing IT solution!   
Who we are:  ByteAnt is an outsourcing and product IT company based in Lviv, building, supporting and modernizing software products since 2006.   

Requirements 
A must:  

• 2+ years of experience as Marketing manager іn B2B;  
• 1+ years of experience at the stage of market and customers research. Testing of product hypotheses in IT; 
• Experience in planning and implementation of “go to market” targeting Western markets (North America, Europe);  
• Experience in market research and competitor research;  
• Content management experience, a common sense of writing engaging, compelling posts and content (experience with various content: landing pages, etc);  
• Experience in planning and implementation of “go to market” of software IT solutions or product(s);  
• Portfolio of landing pages of solutions/products in English;   
• Highly organized, able to learn fast and work autonomously;   
• Good time management skills;  
• English: Upper-Intermediate.   

 Will be a “+”:  

• Experience with email marketing 
• Customer development & design thinking process understanding and experience;  
• Experience of work with CRMs;   
• PPC experience;  
• Advanced speaking of English and customer interview experience. 

Duties:   

• Research market niches (market, competitors, customer profiles); 
• Help with lead/custdev (UVP, portraits, materials, email campaigns, online outreach);  
• Develop go-to-market marketing tactics for the software solution with management based on research and customer profiles;  
• Create good content (landing pages, video) about the solution;  
• Create and run marketing/outreach email/SMM campaigns;  
• Create and run paid ad campaigns;  
• Gather and provide periodic reports (analytics) for website/SM accounts/email campaigns/lead conversion; 
• Support pre-sale and sales  
• Іf will be necessary: hold product demonstrations to target audience. 

 We offer:   

• Opportunity to work on the development of marketing tactics and promotion of a software solution in startup-like environment;  
• 20 days of paid vacation per year (+ Ukrainian state holidays);   
• 5 days of paid sick leaves;  
• Ability to learn during your work time to gain necessary skills;  
• English speaking club paid by company;   
• Office space in Lviv with all needed to work stable off the grid;  
• Flexible working hours and the possibility to work remotely (if you have the conditions for this - generator, batteries, etc.).   

Interview process:  

• HR interview with a recruiter (30 minutes);  
• Іf will be necessary:  test task; 
• Technical interview. 
  
  Waiting for your CV!