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Headless CMS, CMS migration, Umbraco

Headless CMS Migration for a Real Estate Brokerage

United States flag Real estate

We first took over the brokerage's existing website and developed it on ASP.NET MVC and Umbraco, with a live feed of MLS listings. As the business grew, they wanted editors to publish faster and a front end that could change without touching the CMS. In phase 2 our task was to move the site to a headless CMS and keep listings, search and the client area working.

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What we did

Phase 1: .NET and Umbraco

  • Took over the existing website and developed it on ASP.NET MVC, Entity Framework, MS SQL Server and Umbraco.
  • Synced listings from the regional MLS through RETS, so new and changed properties appeared without manual work.
  • Property search with filters, Google Maps, saved searches with alerts and a client area for talking to agents.
  • A back office for property and customer data, with email and push notifications.

Phase 2: headless CMS

  • Moved the content to Strapi, a headless CMS: editors manage pages and listings content separately from the website itself.
  • Rebuilt the front end in React, with Node.js services behind it.
  • Hosted the new platform on AWS.
  • Launched the new website in January 2026.

The Results

One development partner across two platforms: we ran the website on .NET and Umbraco for years, then planned and delivered the move to a headless JavaScript stack, which went live in January 2026.

“They developed my vision of what users want.“
- Sep, CEO and Managing Broker

Technologies used

  • ASP.NET MVC
  • Entity Framework
  • MS SQL Server
  • C#
  • Umbraco
  • Strapi
  • React
  • Node.js
  • AWS

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