Social media marketing nowadays derives its meaning more from business insights than from just a means of communication. Since being initially developed for connecting people, social media has evolved into a completely new entity. And, social media marketers should combine important functions of both technicians and businessmen. And the volume of their work grows at an exponential rate: the Domo’s Data Never Sleeps Report 8.0 announces the thrilling numbers. As of April 2020, an internet minute results in:
Overall, 59% of the global population can access the Web.
This raw unstructured information brings no value to business structures and that's when a big data strategy hits the stage.
The overflow of posts, comments, likes and dislikes, followings and followers that appear from social media sources, like top 3 leaders - Facebook, Youtube, Instagram, vividly demonstrates the deployment of these big data strategies. According to Statista, with 2.38 billion monthly active users in Q1 2019, Facebook is not going to lose ground and once again proves the effectiveness of big data analytical methods.
There is the pivotal necessity to operate these loads of information born every single moment. At present, prosperous businesses do care about what customers say, because positive feedback can help acquire potential clients as well as a negative comment can put the company’s reputation at stake.
Without any exaggeration, marketing analytics depends on big data in terms of future predictions of customers’ behavior. That’s why many enterprises invest in big data solution tools to monitor customers’ experience in social media real-timely.
Here is how big data can help retailers understand their customers better.
To understand the importance of technologies for the global market, have a closer look at the most viable tech trends for 2019 and beyond to get the entire picture.
Let us overview the 7 most common benefits of big data analytics for social media marketing.
Here at ByteAnt we are happy to provide our customers with tried-and-true solutions driven by Big Data. So, in case your business needs reshaping of social media strategies, just feel free to contact us.
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